We use the Process with clients when shaping new brands, giving existing ones a boost, crafting eye-catching packaging, launching advertising campaigns, or building captivating websites.
This process is at the core of Robot House, and it contains five distinct stages, each requiring a meeting with everyone who has final say over the brand.
We’re at our best when we experience the thrill of exploration throughout each and every creative journey. Every client, every project, every relationship benefits from this experience.
We kick off the process with a deep dive questionnaire and a collaborative client brainstorming session. Through a series of questions written for reflection, we aim to uncover crucial insights about our clients, including their brand personality, competitive landscape, and ultimate vision for their business.
This approach ensures that we not only identify potential challenges, but we also gain a thorough understanding of our clients’ perspective and objectives to stay aligned throughout the project.
The second stage is a comprehensive conversation reviewing the visual and verbal history of the client’s brand (if applicable) compared to those of category contemporaries and rivals. This is our first exploration of design inspiration like colors, fonts, and imagery, as well as potential messaging directions and brand personality.
Taking everything we’ve planned in the first two stages, this is the unveiling of the final direction of the brand, campaign, project, or website. It’s less of a conversation than the previous stages but rather a presentation, highlighting what’s at a brand or campaign’s core. We tell that story with logo design, identity materials, web design, or a suite of tactical executions to really bring it to life. We also include plenty of room to course correct to make sure this project is on target for its voyage.
This is the stage in which we produce the elements with which the client’s potential clients/customers/followers/evangelists will interact with the brand: website, social media messaging, advertising/marketing campaign materials, apparel, merchandising, photography, videography… any and all potential creative deliverables.
Once the initial voyage has been underway for a substantial amount of time, we touch base to assess the success of the trek to confirm it is achieving its goals. This is a chance for us to expand the mission or plan future check-ins.
